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What is Search Engine Optimization?
That often depends on who you're talking to, and what exactly they're
trying to sell you. We've heard many SEO sales pitches & schemes,
strategies & loop-holes about getting top rankings with the major search
sites like Google, Yahoo
and Bing. These shady approaches to
SEO range from adding useless links on your website to placing
hidden elements or text on your pages.
The one thing they all have in common: it's going to cost you.
Our approach to SEO is simple and honest. Education, planning, & design. Wasn't that easy? The best part - we don't charge any additional fees for SEO when we build your website from scratch. We don't offer SEO services to outsiders and non-clients. Our SEO service is only offered to new website clients.
We don't charge extra for SEO services!
How do we build search-friendly websites? First, we consult and educate our clients about SEO. We discuss what works and what doesn't, their objectives for search rankings, and advise on creating powerful content while concentrating on keywords and keyphrases. Second, we build your website on a solid, search-friendly foundation, and structure the site to be easily navigable by both human visitors and the search engine's spiders alike. Third, as we're laying out your web content, we're placing emphasis on your keyphrases and other important on-page factors, like appropriate anchor text for hyperlinks and good alt tags for photos and other site images.
Most SEO companies charge ridiculous prices including large down-payments and then monthly payments on top of that. The really sad fact is that most of them are trying to trick or fool the search engines, using silly tactics to achieve falsely inflated search rankings. Even if these tactics do work initially, in the long run you'll do more harm to your website's reputation than good.
The search engines know what these SEO scammers are trying to do. They don't like it and they don't react kindly to it either. When they see questionable practices in use, they knock your search ranking down because you're trying to beat the system. You have to play by the established rules in order to rank well.
Avoid these cold-calling vultures like the plague. They will promise you the world, but could do tons of potential damage to your website's established rankings. Don't find out too late that the damage has already been done. Google has placed some warnings about using caution with SEO firms - some of these include:
Be wary of SEO firms and web consultants or agencies that
call or send you email out of the blue.
No one can guarantee a #1 ranking on Google.
Be careful if a company is secretive or won't clearly explain what they intend to do.